Sensible Portions engaged Alive Wired and partner Adam’s Apple Productions to build a Facebook presence. At the time, they had only a few hundred Likes and very little activity despite their presence at CostCo and other stores nationwide. In order sow the seeds of a new community, Alive and AAP developed a social media contest centered on the MTV show The Buried Life and a meet and greet event at an LA Galaxy game.
Based on the theme of the show, which features four friends knocking out items on their bucket list, the contest asked participants to name three things they want to do before they die.
The four contestants that recruited the most Likes to their comment won the contest and were given special treatment at the game, along with meeting the Buried Life cast. Sensible Portion’s Facebook Likes spiked dramatically and effectively established Facebook as a viable communications channel for the brand.