ClickToShop realized the potential for email marketing as a source of revenue growth for their two main branded ecommerce websites, OktoberfestHaus and ChristmasLtd. Alive Wired implemented new email designs, an automated Welcome Series, a Post-Purchase series, website email capture pop-ups, and a structured email promotional calendar as the cornerstone of an overall promotional schedule that incorporated onsite offers and social media offers.

The email marketing work performed by Alive resulted in 268% year-over-year revenue growth from the email channel, while nearly doubling the email list size.